diff --git a/Makefile.am b/Makefile.am
index cf558e1d..ba7a6f07 100644
--- a/Makefile.am
+++ b/Makefile.am
@@ -1,5 +1,7 @@
 SUBDIRS = src
 TARGET  = rufus
+TAGVER  = $(shell git log --oneline | wc -l)
+SEDCMD  = s/^\([ \t]*\)Version="\([0-9]*\)\.\([0-9]*\)\.[0-9]*\.\([0-9]*\)"\(.*\)/\1Version="\2.\3.@@TAGVER@@.\4"\5/
 
 # This step produces the UPX compressed and signed releases that are made available for public download
 # NB: UPX v3.09 or later is needed for LZMA compression (http://upx.sourceforge.net/)
@@ -10,3 +12,10 @@ release: all
 	@upx --lzma $(TARGET)$(EXEEXT)
 	@mv $(TARGET)$(EXEEXT) $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
 	@cmd.exe //c _sign.cmd $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
+
+appx: $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
+	$(file > cmd.sed,$(SEDCMD))
+	@sed -i -e "s/@@TAGVER@@/$(TAGVER)/g" cmd.sed
+	@sed -b -i -f cmd.sed res/appstore/AppxManifest.xml
+	@rm cmd.sed
+	@cd res/appstore; cmd.exe //c packme.cmd
diff --git a/Makefile.in b/Makefile.in
index 92df4cd1..e6e50390 100644
--- a/Makefile.in
+++ b/Makefile.in
@@ -235,6 +235,8 @@ top_builddir = @top_builddir@
 top_srcdir = @top_srcdir@
 SUBDIRS = src
 TARGET = rufus
+TAGVER = $(shell git log --oneline | wc -l)
+SEDCMD = s/^\([ \t]*\)Version="\([0-9]*\)\.\([0-9]*\)\.[0-9]*\.\([0-9]*\)"\(.*\)/\1Version="\2.\3.@@TAGVER@@.\4"\5/
 all: all-recursive
 
 .SUFFIXES:
@@ -508,6 +510,13 @@ release: all
 	@mv $(TARGET)$(EXEEXT) $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
 	@cmd.exe //c _sign.cmd $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
 
+appx: $(TARGET)-$(VERSION)$(SUFFIX)$(EXEEXT)
+	$(file > cmd.sed,$(SEDCMD))
+	@sed -i -e "s/@@TAGVER@@/$(TAGVER)/g" cmd.sed
+	@sed -b -i -f cmd.sed res/appstore/AppxManifest.xml
+	@rm cmd.sed
+	@cd res/appstore; cmd.exe //c packme.cmd
+
 # Tell versions [3.59,3.63) of GNU make to not export all variables.
 # Otherwise a system limit (for SysV at least) may be exceeded.
 .NOEXPORT:
diff --git a/_release.sh b/_release.sh
index 8cec6838..32b3716e 100755
--- a/_release.sh
+++ b/_release.sh
@@ -3,12 +3,3 @@ rm -f rufus*.exe
 ./configure --disable-debug "$@"
 make -j12 clean
 make -j12 release
-
-# Update AppxManifest.xml with the build number
-TAGVER=`git log --oneline | wc -l`
-cat > cmd.sed <<\_EOF
-s/^\([ \t]*\)Version="\([0-9]*\)\.\([0-9]*\)\.[0-9]*\.\([0-9]*\)"\(.*\)/\1Version="\2.\3.@@TAGVER@@.\4"\5/
-_EOF
-sed -i -e "s/@@TAGVER@@/$TAGVER/g" cmd.sed
-sed -b -i -f cmd.sed res/appstore/AppxManifest.xml
-rm cmd.sed
diff --git a/src/rufus.rc b/src/rufus.rc
index d31bde88..948bb0a3 100644
--- a/src/rufus.rc
+++ b/src/rufus.rc
@@ -33,7 +33,7 @@ LANGUAGE LANG_NEUTRAL, SUBLANG_NEUTRAL
 IDD_DIALOG DIALOGEX 12, 12, 242, 376
 STYLE DS_SETFONT | DS_MODALFRAME | DS_CENTER | WS_MINIMIZEBOX | WS_POPUP | WS_CAPTION | WS_SYSMENU
 EXSTYLE WS_EX_ACCEPTFILES
-CAPTION "Rufus 2.15.1110"
+CAPTION "Rufus 2.15.1111"
 FONT 8, "Segoe UI Symbol", 400, 0, 0x0
 BEGIN
     LTEXT           "Device",IDS_DEVICE_TXT,9,6,200,8
@@ -334,8 +334,8 @@ END
 //
 
 VS_VERSION_INFO VERSIONINFO
- FILEVERSION 2,15,1110,0
- PRODUCTVERSION 2,15,1110,0
+ FILEVERSION 2,15,1111,0
+ PRODUCTVERSION 2,15,1111,0
  FILEFLAGSMASK 0x3fL
 #ifdef _DEBUG
  FILEFLAGS 0x1L
@@ -352,13 +352,13 @@ BEGIN
         BEGIN
             VALUE "CompanyName", "Akeo Consulting (http://akeo.ie)"
             VALUE "FileDescription", "Rufus"
-            VALUE "FileVersion", "2.15.1110"
+            VALUE "FileVersion", "2.15.1111"
             VALUE "InternalName", "Rufus"
             VALUE "LegalCopyright", "© 2011-2017 Pete Batard (GPL v3)"
             VALUE "LegalTrademarks", "http://www.gnu.org/copyleft/gpl.html"
             VALUE "OriginalFilename", "rufus.exe"
             VALUE "ProductName", "Rufus"
-            VALUE "ProductVersion", "2.15.1110"
+            VALUE "ProductVersion", "2.15.1111"
         END
     END
     BLOCK "VarFileInfo"